Aptus Data Labs delivers tailored Data Science and AI solutions, leveraging expert teams and advanced technology to transform data into actionable insights. We enhance business outcomes, provide ongoing support, and ensure top security standards.
Novel Tech Park, #46/4, GB Palya, Near Kudlu Gate, Hosur Main Road, Bengaluru, India, Pin – 560068
+91 8861769911
+91 8861799911
Monday to Friday : 9:30am - 6pm Saturday & Sunday : Closed
Our ready solutions can be implemented in various industries as business processes are largely common across domains. Some, such as AptCheck, may not straddle every business, the use cases are provided for each solution if you download the comprehensive brochure provided for every solution.
Enabled an e-commerce company to increase sales by predicting the right cashback/discount to increase GMV%
Converting Clicks to Sales with AI Analytics for Footwear
The client wanted to increase the sales figure for a particular category (footwear) by improving the conversion rate. Additionally, they also wanted to increase the GMV (Gross Merchandise Value) by figuring out the right amount of cashback or discount to be given.
We built an AI-based analytics model to process existing data and predict optimal GMV and cashback to solve the business challenge.
We had to work on two main objectives that were:
Moreover, we used the following process to prepare data and build the ML model to meet the above two objectives. Aptus Data Labs:
The deep learning analytics model was able to predict the optimal GMV and cashback with an accuracy of 90%. Moreover, the model enabled the client to execute this solution for every footwear brand and subcategory with sufficient data points. Therefore, the client could also plan and improve the conversion rate increasing sales. Hence, the client was able to predict banner position and idea racking to get the maximum conversion.
Don't wait to harness the power of data science - contact Aptus Data Labs today and start seeing results.
If you’re looking to take your business to the next level with data science, we invite you to contact us today to schedule a consultation. Our team will work with you to assess your current data landscape and develop a customized solution that will help you gain valuable insights and drive growth.